Strategic Direction

Strategic Framework

REDF is one of the primary drivers in supporting the real estate financing market and accelerating real estate development in the Kingdom. Its role has been embodied in the implementation of ambitious plans that respond to the growing housing needs of beneficiaries. Royal Decree No. (M/47) dated 23/05/1442 marked a pivotal milestone in REDF's journey, as it included the High Approval for amending its Statutes. This enables REDF to move beyond traditional expansion towards working on the sustainability of support and active participation in real estate growth in general, and the housing sector in particular.

As the Kingdom accelerates its steps toward achieving the targets of Vision 2030, REDF developed its strategy based on four main pillars that outline its future role and define its goals through precise KPIs. REDF's strategy received approval from the Board of Directors of the National Development Fund in 2025, reflecting REDF's updated objectives in alignment with Saudi Vision 2030. These pillars include: Financing and Empowering the Real Estate Sector, Private Sector Participation, Financial Resilience and Strength, and Institutional Excellence and Efficiency. REDF is currently working on phased planning to implement this strategy to achieve the desired goals. The strategy includes sixteen main objectives and twenty-four initiatives to improve the beneficiary experience, develop innovative financing solutions and maximise the impact of support programmes, thereby expanding the scope of benefit to include a larger segment of citizens and developers.

Through this integrated strategic path, REDF looks forward to contributing effectively to raising the percentage of homeownership among citizens to 70% by 2030, while continuing to develop its operational efficiency and consolidate its financial sustainability to ensure the continuity of impact and contribution in the housing sector.