Overview of the Fund
Real Estate Development Fund, the housing empowerment partner in the Kingdom of Saudi Arabia,
and a key driver in achieving Vision 2030 targets for increasing homeownership rates.
Overview of the Real Estate Development Fund and its objectives
CEO's Message Message
Eng. Loaye Mohammed Al-Nahedh
Chief Executive Officer,
Member of the Board of Directors
Delivering Sustainable Homeownership for a New Generation
In 2025, The Real Estate Development Fund (REDF) entered a new phase, placing sustainable and innovative financial solutions at the heart of its updated corporate strategy to drive the continued growth of the Saudi housing market. With national homeownership reaching 66.2%, REDF continues to make strong progress toward supporting the Kingdom's Vision 2030 target of 70%. During 2025, more than 83,000 housing finance contracts were enabled through REDF supported programmes, reflecting sustained demand and delivering meaningful impact in expanding access to homeownership.
REDF's role goes beyond direct beneficiary support, with a critical position as a key enabler of the financing housing ecosystem and this collaborative approach has translated into measurable outcomes. Institutional capability and operational excellence continue to be key enablers of our strategy. During the year, REDF advanced its digital and AI transformation agenda, with 84% usage of electronic services and Customer Satisfaction of digital services reaching 90%.
The seamless homeownership journey is enabled through The Real Estate Advisor platform with over 1.8 million registered beneficiaries. The platform allows beneficiaries to register, explore housing options and receive up to five home financing offers through a streamlined process completed in five simple steps. More than 710,000 beneficiaries were served through online and branch channels and Customer satisfaction (CSI), reached 86%, with a Net Promoter Score (NPS) of 75%, reflecting growing trust in REDF's services and ease of beneficiary access.
These outcomes are supported by renewed organisational focus in governance, data, automation and talent, strengthening REDF's ability to deliver consistently on scale. Continuing to build partnerships across the housing ecosystem remains a defining feature of our business model. In 2025, REDF signed agreements with 17 developers, supporting the delivery of 3,285 housing units and multiple Memoranda of Understanding (MOU) were signed with government entities, financial institutions, developers and ecosystem partners. These partnerships are focused on unlocking new housing supply, supporting off plan development and enhancing liquidity in ways that align with national housing priorities.
As Saudi Arabia's population becomes younger, more urban and diverse, an increasing number of first time buyers and young households face different affordability needs and expectations. These changes require a change in approach. Alongside traditional home finance support, REDF has started to look at solutions such as rent to own, shared ownership and continued alignment with our ecosystem partners to support home finance guarantees and reduced down payment programmes. These solutions are designed to serve first time buyers, lower income households and segments not fully addressed by conventional financing.
Delivering sustainable homeownership across different segments of society is a shared responsibility. At REDF, we remain committed to leading through disciplined execution, ecosystem partnership and data driven decision making. By strengthening the financial foundations of the housing system and adapting to the needs of a new generation, we aim to ensure that
homeownership remains accessible, resilient and economically meaningful for Saudi citizens, today and for generations to come.